A coalition of medical groups says, Canadian children under 13 shouldn’t be exposed to marketing of unhealthy foods and beverages.
“Up to 80 per cent of food advertising actually advertises unhealthy food and we know that it has a direct impact on the choices that children make.”
Dr. Norm Campbell, a hypertension specialist at the University of Calgary who led the campaign Federal, provincial and territorial governments have said that protecting the health of children is a priority. “They had this on their radar and yet absolutely nothing is done, and so this is really a call for action that they do what we already know is going to be effective.” The groups say that in 1989, the Supreme Court of Canada ruled that “advertisers should not be able to capitalize upon children’s credulity” and “advertising directed at young children is per se manipulative.” Food companies in Canada, except Quebec, are not obliged by law to restrict unhealthy food and beverage marketing to children.
Dr. Marie-Dominique Beaulieu is the president of the College of Family Physicians of Canada and practices in Montreal, where she says companies have clear rules on what is considered healthy.
The Issues on Canada
“The Centre for Science in the Public Interest said on Wednesday night, NDP member of Parliament Libby Davies’s bill to phase in lower sodium levels in prepackaged foods and add simple, standardized labels, failed to pass with a vote of 147 to 122.”
The World Health Organization released recommendations on the marketing of food and beverages to children and called on governments worldwide to reduce the exposure of children to advertising and to reduce the use of powerful marketing techniques employed by the manufacturers of foods and beverages high in saturated fats, trans-fatty acids, free added sugars or sodium last May 2011.
They intend to use WHO’s suggestions on high content of saturated fats, trans-fatty acids, free sugars or sodium.
If the plan passes, the restrictions would apply to TV, internet, radio, magazines, mobile phones, video and adver-games, brand mascots, product placement, cross-promotions, school or event sponsorships and viral marketing.